Launching
Stella McCartney x Adidas x Arsenal Kit

Creative Production

Fan Casting

Social Content Distribution

Stella McCartney, Arsenal and adidas well and truly broke the mould with there first ever collaboration kit for the club in 2022. Launching a full range of clothes designed by the British fashion designer / super fan – we were approached by the club to produce localised content to support the wider launch.
TFG Studios, Adidas, Stella McCartney, Fashion, Clothing

Working with Arsenal on their brief to capture visuals that showcased how the Stella drop could be worn on match day, we cast three player / fans who play for Highbury Football Club – keeping the tie back to Arsenal authentic and real.

We captured video and editorial images which we distributed across our networks, and were used for Arsenal’s marketing.

Arsenal, Adidas, Stella McCartney
Arsenal, Adidas, Stella McCartney
Arsenal, Adidas, Stella McCartney
Arsenal FC, Adidas, Stella McCartney