We investigate the questions shaping football, sport and the lives of women today. Our approach combines ethnographic research with deep access to the people inside these worlds. We can get closer to fans, communities, industry experts and elite talent to uncover what’s happening beneath the surface, underpinned by our FAN NETWORK and social audiences.

Our archive is open for licensing. Built by working with women in football documenting female fans and women’s football culture, our image licensing offering brings together real photography of the people, and the passion for the game.

We bring a tuned-in perspective on football, female audiences and women’s culture to help teams make better decisions. From joining for a knowledge share, to working alongside you across a whole campaign, we help teams keep ideas connected to the people they’re for.

Creative has been at the heart of This Fan Girl since 2016 - but it means more than just content. We bring our embedded understanding of the game, our access to incredible football talent and knowledge of what fans want to see to bring you real creative solutions that connect.