When TK Maxx decided to make their debut in women’s football, we wanted to make it count. Designing a watch party that blurred the lines between football culture and fashion culture, we created a space where fans could express themselves, connect, and experience the game in a whole new way. The evening began with a live panel and styling session exploring the links between fashion, identity, and fandom, before a screening of England’s nail-biting quarter-final match.

The event brought together fans from the This Fan Girl community for a night that captured the energy of modern football fandom. Through two carousels, we shared the highlights and reached an audience of 100k+ viewers, marking a standout first step for TK Maxx into women’s football.