As huge fans of the brand, we were excited to bring our community into the fold and partner with
East London football club Sirens FC to model the collection. Through a bank of beautiful visuals and a hero film, we were able to include female players in the launch of the menswear range, challenging gender stereotypes and breaking down boundaries.
LAUNCHING THE WORLDS FIRST KNITTED FOOTBALL JERSEYS FOR LYLE & SCOTT
Creative Production
Fan Casting
Distribution
We were approached by the team at Lyle & Scott to help launch the second drop of their range of football knits as part of their collaboration with Lovers FC.
Related Projects
CELEBRATING CREATIVITY IN OUR COMMUNITY FOR THE WOMEN’S WORLD CUP WITH ADIDAS
View Case Study
Adidas x Leicester City F.C: "An Ode to Leicester"
View Project
Helping Guinness understand the culture, communities, and people shaping the future of women's football.
Welcome – This Fan Girl – Home Page