England Football approached us to help them curate a live interview with Lionesses Leah Williamson and Beth Mead – all around the topic of periods. The biggest priority for this project was making sure everyone on set was comfortable, and able to give as much to the conversation as possible and we did this in three ways.

Set:
We wanted the set to feel like a home from home – so designed a living room style set to be built in St George’s Park, featuring soft furnishings, football memorabilia and a top selection of biscuits.

Crew:
We brought in presenter Jas Wissart, known for her sunny character and energy to help guide the conversation, and menstrual health advocate Robyn to add detail to the conversation.

Narrative:
We worked alongside England Football to build the steel frames of the discussion – allowing for the conversation to move in the direction of the players, but ensuring we got our talking points delivered

The video was released on England Football channels on International Women’s Day, with 97k views