Chelsea approached us to create hype ahead of one of their upcoming fixtures through bespoke creative content. We wanted the content to live on past match day – and act as a moment of upskilling for a group on aspiring creators.

We devised a concept that saw us look for Chelsea fans who were interested in photography, and we received over 150 applications – and build a workshop around them.

The creators were invited to Stamford Bridge for a session with official club photographer Chris Lee where they learnt tips and tricks to take the best possible match day photos.

Photographers were then welcomed back to Stamford Bridge for the home game against Arsenal, to shoot the game their way. We built an impressive image bank from the weekend, and gained over 100k social views.

We were awarded Best In Content at the Women’s Football Awards for this campaign.