To engage players to listen and start taking action – we knew the video needed to be instantly engaging. We worked along side the charity to craft the script and ensure all their communication points were hit.

We brought an illustrator and motion graphic designer, Brogan O’Grady, to help us nail this brief visually, and footballer & advocate Debra to voice the piece.

The final video was sent to all clubs in the country for their women’s players as part of individual environmental club pledges, along side a custom micro site that acted as the campaign “boot bag” for all relevant information.