We were tasked with developing the creative for the shoot and finding fans from every nation of which Nike was a kit sponsor. We wanted a different take of traditional beauty standards, so worked with makeup artist Athena Paigton to provide the war-paint makeup looks. We worked with a stellar cast of London creatives to capture BTS and main hero campaign imagery, which was rolled out over Nike’s global platforms ahead of the competition.

Project Impact:

• Provided fans the opportunity to feature in the shoot, working with two young people from Football Beyond Borders to participate
• Paid opportunities for new up and coming female creatives