In partnership with the Football Association, we launched the Lionesses Creator Club to spotlight the team’s WEUROs ’25 campaign in a fresh, creative way. Using our network, we commissioned eight women creatives to interpret key tournament moments through their own artistic lens, from tattoos and crochet bags to reworked shirts and spoken word. Every post was a collaboration with the official Lionesses Instagram, blending creativity, fandom, and football culture.

The campaign reached 2.3 million views and 60,000 likes, featuring two reels (intro and outro) and six carousels, showcasing the bold, unique voices of female creatives in football.