To ensure the somoothest possible entry into women’s football, Amazon reached out to TFG to help them understand the women’s football fan in more detail.

Our work spanned a number of chapters in the creative production process.

First – we delivered a series of workshops for Amazon to support creative ideation ahead of script development and bring their internal and agency teams up to speed.

We were then consulted on the director’s treatment and brought in fans from six European markets via our FAN NETWORK to show them the TVC storyboards and get their localized feedback through a series of focus groups.

We also proudly supported with ad-hoc ongoing consultancy throughout the television commercial development.