We wanted an ode to Leicester to be a local production, so we worked with a fully East Midlands-based cast.

From producer and MC Flynny O’Flynn, who co-wrote and narrated the script, to Sanjay Chauhan, who captured all still images. We delivered a suite of editorial images and a final edit that went out on adidas’ Twitter ahead of the final – becoming one of their most-watched pieces of content of the year.