Since 2016. This is the place where women power football.

JD Sports, Kangol, This Fan Girl, Size? Manchester, Womens Football

Lionesses, England Womens Football Team, Ella Toone

We’re a creative football consultancy born out of our award-winning community and platform.

We believe all women should have access to football and the benefits it brings. We’re here to provide it to her through culture, creativity & community.

This Fan Girl was founded by Amy Drucquer in 2016 to address the sexist representation of female football fans in the media.

After a season of photographing all 20 clubs in the Premier League, building an archive of over 400 images, and gaining a number-one Google ranking for the term “female football fan” – she realised she’d only scratched the surface of this rapidly growing fan culture. Since then, This Fan Girl has been fundamental in the progression of modern football culture, by directly connecting women to it.

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A Decade later, and we’re officially an Award Winning Platform.

This Fan Girl have worked with some of the biggest football brands in the world to bring an authentic female voice to a football world that is still so male-dominated. The brand mission is simple. Create equitable access to football through culture, community and creativity.

This Fan Girl partners with brands that care about the future of football, helping them unlock, understand, and cater to their female market, making them an equal part. This Fan Girl’s committed to powering the growth of the grassroots game, too and creates recreational football opportunities for women and non binary people in the Midlands.

We started This Fan Girl in 2016 building the largest image archive of female football fans…

…resulting in our imagery becoming the first Google result for “female football fan”. Ten years later, we’re doing it all over again – but this time we’re linking up with twenty female photographers from our community.

From Burnley to Brighton, Sunderland to Southampton, our selected creatives will be capturing the many faces of female fans to build a collection of images like no other.

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WHAT WE DO:

This Fan Girl is split into four key areas. Swipe to the right for more details.

STUDIOS

Our independently run creative consultancy TFG Studios brings an authentic voice to football, supercharged by our network of deep fans and community.

Creative Studios

This Fan Girl, TFG Studios, Creative Content, Lyle and Scott

FAN
NETWORK

Our social channels and FAN NETWORK covers 20,000 of the dopest fans and talent in the women's football space, making moves and sparking convos.

Fan Network

IRL
EVENTS

Bringing the conversations back to physical spaces. Meetups, special events, tournament, talks & more.

Community

NON-PROFIT
INITATIVES

Building provisions for recreational football for women and non-binary people of all faces and places across the UK, including our very own Leicester born grassroots Club Vicky Park Queens.

Vicky Park Queens

Our Unique Selling Points

TFG Studios stands out for our unapologetic voice and commitment to authentic women’s storytelling.

We work with exceptional female talent that bring real representation to every project. Our work blends style with substance. Visually sharp always, culturally aware, and driven by purpose and insight.

We’ve been here since before the crowd came, so we don’t chase trends – we focus on building a platform and work that our audience cares about.

We're 100% independent, and are a proudly female led business.

We're deeply connected to football culture and live and breathe every aspect of the game

Our platform has over 20k+ fans at the heart of the women's game. Our average monthly reach is 300k+

Team

We are a core collective team of creators, strategists, producers and grassroots
facilitators taking the marketing and communications of women’s place in football to the next
level.