With England Football’s Made For This Game, we created two content series challenging ideas of what football looks like and who it belongs to.

Community Partnerships

Creative Content

The first, The Other Side, was a photography series spotlighting three women balancing grassroots football alongside full, incredible careers. From paramedics and designers to mothers and business owners, the series explored football not as a side hobby, but as something that shapes who women are and how they move through the world.

Alongside this, we produced It’s Not Football, It’s…., a short-form video series following four women across the UK and the things they gain from the game beyond the pitch: community, strength, friendship, a full social life, and a sense of self.

Together, both projects highlighted a reality often missing from conversations around women’s football: that women are finding the game at every stage of life. In their 30s, 40s, 50s and beyond. After childbirth, injury, illness, surgery, or career changes. What they find isn’t simply fitness, but confidence, connection, belonging, and the freedom to be seen as players, teammates, and people in motion.

Working with an all-female team of photographers, videographers, producers, and editors, we delivered three editorial carousels and four short-form films, all published as collaborative posts with England Football and reaching audiences of 100k+