WHERE WOMEN POWER FOOTBALLWHERE WOMEN POWER FOOTBALLWHERE WOMEN POWER FOOTBALLWHERE WOMEN POWER FOOTBALLWHERE WOMEN POWER FOOTBALLWHERE WOMEN POWER FOOTBALL
WHERE WOMEN POWER FOOTBALL
Why we exist in the first place
Women belong in football. Fully, safely and without limitation.
We partner with brands, clubs and organisations who care about the future of football, helping them unlock, understand, and cater to their female market, making women an equal and integral part of their work.
We are committed to powering the growth of the game and to building football opportunities for women and non binary people across the globe.
TFG Studios
Our independently run consultancy and platform works directly with brands and organisations to deliver creative work that puts women in football first.
Supercharged by our network of fans and community, we bring an authentic voice in football, collaborating with the likes of The Lionesses, England Football, Chelsea Football Club and the BBC.
Fan Network
We’ve built a global community of fans to bring everyone closer to the game we love. Our FAN NETWORK of 1500+ members gives us fast, reliable access to real insight, uncovering perspectives you won’t find anywhere else.
Non-Profit Community
We’re building opportunities for women and non-binary people to play recreational football across the UK. That includes our very own Leicester-born grassroots team, Vicky Park Queens, and our proud sponsorship of Leicester-based Houghton Rangers Girls.
FRIENDLY
Our studio space, located 3 mins walk from the King Power Stadium in Leicester is our real life home for community, creativity and connection.
Recent Case Studies
Talking Periods with Leah Williamson and Beth Mead
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LESSONS IN SUSTAINABILITY IN FOOTBALL AT NIKE TOWN LONDON
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HOSTING AN INFLUENCER TRIP IN BILBAO FOR THE WOMEN’S CHAMPIONS LEAGUE FINAL
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NIKE GLOBAL WORLD CUP '19 KIT LAUNCH CAMPAIGN
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CHELSEA WOMENS PHOTOGRAPHY
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LAUNCHING STELLA MCCARTNEY’S FIRST EVER ARSENAL CUSTOM KIT ON THE STREETS OF HIGHBURY
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What We Offer
At This Fan Girl, we work with brands and organisations that believe in an equal
future for football, amplifying women’s voices, experiences, and opportunities across
the sport. Our impact comes to life through four main areas.
Studios
Our independently run consultancy and platform brings an authentic voice to football that’s trusted by fans and brands alike and recognised for fundamentally advancing women’s position in football
Network
Our social platforms covers 20k+ reachable social followers and our fan network contains 1500+ deeply connected female fans from across the globe. Our network supercharges everything we do.
Community
Our community non-profit arm builds provisions for recreational football for women and non-binary people, IRL in the Midlands and socially across the world.
IRL
Meetups, watch parties, exhibitions, tournaments, influencer experiences and our new co-working community space, Friendly.
CORE SERVICES
Research and Insights
We fuel the future of football by providing access to real fan opinions. Our team engages daily with our fan network bringing authentic opinions and insights from the fans you need to reach - straight to your fingertips.
Creative Strategy & Production
Working with our extended team of creative ballers, we’ll handpick talent to perfectly match your brief. Building on the creative strategy, our team can deliver full-service end-to-end creative production from casting talent to final captions on an edit.
Distribution
Our platform of over 20k+ active football fans allows us to deliver your campaign directly and authentically to our audience of first adopters. We also work with a network of football creatives who can help broadcast your campaign even further.
Events Production
From sold-out World Cup watch parties and creative fan workshops to exhibitions that celebrate women’s contribution to the game and tournaments that bring teams together, our events help cultivate real audiences and immersive experiences.
Consultancy
Whether you’re looking to dot the i’s and cross the t’s and get a final check on your creative campaign before you press the button - or you’re looking for end-to-end support, we can help guide you in how to (and how not to!) connect with your female fan and women’s football audience.
