TFG Studios, Adidas, Stella McCartney, Fashion, Clothing
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TFG STUDIOS

From This Fan Girl the community, came TFG Studios the creative consultancy partner.

Built to connect fans with commercial partners, and brands with our audience – TFG Studios exists to push women’s football even further.

This Fan Girl is ever connected to football; Men’s top of the table clashes, Women’s Champions League nights under the lights, non-league, grassroots and everything in between, referred to by Evening Standard as a “veteran” in football fan culture.

Our independently run consultancy and platform brings an authentic voice to football that’s trusted by fans and brands alike and recognised for fundamentally advancing women’s position in football.

Our network of fans, our community, and our platform supercharge our offering, allowing us to truly understand the needs of any brief, explore creative ideas that connect, and deliver it to the women’s football audience.

00Creative Strategy & Content

From campaign positioning to creative direction, we help shape how brands connect and better understand female fans, building ideas, visuals, and stories that feel grounded in the culture.

01Research, Insight, Consultancy

Using our 1,500+ Fan Network, we gather data, conduct focus groups and interviews, and lead workshops that reveal what fans actually think, want, and need, turning findings into actionable insights and advice.

02Talent Sourcing

Through a strong network of creatives and the most influential names and faces in the game, we connect brands with the right people, on and off the pitch. From footballers and creators to photographers and presenters, we source and engage with talent who authentically represent both the men’s and women’s game.

03Image Licensing

We offer access to our archive of over 1000 football images, the majority captured by women. Brands, publishers, and organisations can license editorial and commercial use of our photography to bring real representation and emotion into their visual storytelling.

WHAT WE DO BEST:

Impactful.
Memorable.
Powerful.
For cultures’ sake.

Creative Content

We help shape how brands connect and better understand female fans, building ideas, visuals, and stories that feel grounded in the culture

Studios – Creative Content

FA Creator Club
Consultancy

With ten years in the game - we provide consultancy for brands who want a quick sense check or long term support on a project.

Studios – Research & Insight

Research & Insight

Using our 1,500+ Fan Network, we gather data, conduct focus groups and interviews, and lead workshops that reveal what fans actually think, want, and need, turning findings into actionable insights and advice.

TFG, Action FC, Research & Insight
Photo Licensing

We own over 1,300 highly-curated premium and progressive sports photographs for your licensing needs.

Photo Licencing

Photo Licencing, Photography, Kavita Babbar
Talent Sourcing

Real Recognize Real. We’ve been lucky to work with some of the best footballing talent on projects over the years, and have established a network of creative ballers who can tackle any creative brief - from photography to set design, motion graphics to full campaign art direction.

Talent Sourcing

OUR COMMITMENT TO
COMPENSATING CREATORS
IN THE WOMENS FOOTBALL SPACE

A key mission for us at This Fan Girl is to get women in football paid.

In 2025, we broke our record and paid over £50,000 to female and non-binary
creatives for their work in football.

For far too long, established names, platforms, brands and individuals have treated creators’ pay like an afterthought. We’re commited to paying creators for all commercial work fairly and on time.

+50k

paid to female creators this year of 2025

≈93k

paid to female creators since our inception in 2016

34%

of our paid creators are non-white

RECENT PROJECTS

PARTNERING EIGHT CREATIVES WITH THE LIONESSES AS THEY SHOW THEIR FANDOM THROUGH CREATIVITY

Content Creation

Talent Management

Campaign Strategy

Lionesses – Creator Club

CHELSEA WOMENS LAUNCHES 'DRINKS AT THE BRIDGE' ON THE SOCIALS

Content Creation

CFCW – “Drinks At The Bridge”

HOSTING AN INFLUENCER TRIP IN BILBAO FOR THE WOMEN’S CHAMPIONS LEAGUE FINAL

Talent Curiation

Content Creation

Seeding Management

View Case Study

HOSTED A FOOTBALL FASHION THEMED WATCH PARTY WITH TKMAXX

Concept Creation

Content Creation

Talent Management

TK Maxx World Cup Watch Party