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WHERE WOMEN POWER FOOTBALL

Welcome to This Fan Girl

We’re an independant creative consultancy helping women shape the future of football, sport and culture.

For the last 10 years, This Fan Girl has built trusted relationships across football giving us access to fans, communities, specialists and elite talent.

We’ve always believed the people who experience football should have a say in what it becomes. Our network helps make sure more of those voices are part of the conversations and decisions shaping the game.

About us

About TFG, About This Fan Girl, Nike Football

Core Services

From research and consultancy to content, image licensing and our studio, our five services are built around what we do best: understanding women and fans, documenting culture and bringing the two closer together.

This Fan Girl, TFG Studios, Creative Content, Lyle and Scott

We investigate the questions shaping football, sport and the lives of women today. Our approach combines ethnographic research with deep access to the people inside these worlds. We can get closer to fans, communities, industry experts and elite talent to uncover what’s happening beneath the surface, underpinned by our FAN NETWORK and social audiences.

Our archive is now open for licensing. Built by working with women in football documenting female fans and women’s football culture, our image licensing offering brings together real photography of the people and moments surrounding the game.

Networks

We bring a tuned-in perspective on football, female audiences and women’s culture to help teams make better decisions. From shaping the thinking to helping make it happen, we work alongside teams to keep ideas connected to the people they’re for.

We connect brands, clubs and organisations with the women and communities they want to reach in football. Work with us for everything from finding fans for campaigns, shoots and advertising, to longer term relationships.

Friendly®

Fan Network

We’ve built a global community of fans to bring everyone closer to the game we love. Our FAN NETWORK of 1500+ members gives us fast, reliable access to real insight, uncovering perspectives you won’t find anywhere else.

Learn more about the FAN NETWORK

TFG Fan Network, Social Media Community, UK, Ireland, France, Spain, USA, DXB

FRIENDLY

FRIENDLY is our physical home in Leicester. A studio space for research, conversations, events, live football and bringing people together.

It keeps us close to the communities and culture we work with. Through our own programme and the people who use the space, we hear what people are talking about, see what’s shifting and create room for new ideas and connections.

FRIENDLY is also available for private hire, workshops, shoots and events.

Our Space

20×20

This season, we’re revisiting our original female fan photography archive with the help of twenty incredible female and non binary creatives, spot lighting the real faces of football fandom. Follow as the project develops week on week.

Female Football Fans