Not only did the amount of coverage improve, but also the quality. The women’s 2009 Euro’s lacked a strong television campaign and the production was messy with commentators and pundits that, with all due respect, didn’t know enough about the players. This year has seen Ian Wright, Michael Owen and of course Kelly Smith feature alongside Claire Balding, and commentators with extensive knowledge of past tournaments, matches and players.
Although there are a lot of positives to draw from this year’s tournament, we’re not at the finish line yet with the divide between men and women's football being all too apparent, not just in England. The 2017 Women’s European Championships has so far resulted in the most interaction we’ve ever seen from ladies football in this country, which is promising - but what comes next? Can the Lionesses, the FA and UEFA capitalise on this opportunity to get more people watching the women's games? With audiences of 3.3 million, it certainly seems possible. It will be interesting to see where else we have made advances come the women’s World Cup in 2019. Not only is it a very exciting time to a female football fan, it’s exciting to be a fan of female football.